Rebranding (2017)

Proposed web design and revitalization of logomark
for Acer. 

During June to August 2017, I was a design intern of the
global marketing team at Acer HQ in Taipei, Taiwan. As a
final presentation, I proposed a new branding to the company.

Logo Design

Merging the old logomark with the color of the new logotype. The 1987-2001 logomark conveys a sense of “link” which matches perfectly with the mission of Acer. Meanwhile the fresh green brings growth and endurance to the brand.

︎ wish you did not experience any frustrating interfaces today ︎
©Lulu Tang 2021
No part of this publication may be reproduced, distributed or transmitted in any form or by any means, including photocopying or other electronic or mechanical methods, without prior written permission from the creators.